Advanced Video Coding (AVC)

IP The demand for ever-increasing compression performance urged the creation of a new addition to the MPEG-4 standard. The formal name is ISO/IEC 14496-10: 'Coding of Audiovisual Objects – Part 10: Advanced Video Coding'. The common names you'll see are H.264, MPEG-4 Part 10, or MPEG-4 AVC. The technology is also known simply as AVC, for Advanced Video Coding. The development of AVC was performed by the Joint Video Team (JVT), which consists of members of both MPEG and the ITU-T Video Coding Experts Group.

MPEG-4 AVC is quickly becoming (if not considered already) the standard for offering high-resolution video broadcast, mobile video streaming (Internet and broadcast), and professional applications such as cinema content storage and transmission.

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