Introduction to IP Television; Why and How Companies are Providing Television Through Data Networks
by Lawrence Harte
Book Description
This book explains how and why people and companies are using IP television and Internet television services. You will discover how global television services are already available through the Internet and how you can use standard television to watch global television channels using analog television adapter boxes. The fundamentals of how IP Television works is provided. You will discover how IP television can be watched on different types of viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers and mobile telephones. IP television service allows viewers to have more control of Internet television services. This control ranges from instant service activation to real time television on demand controls. Some of the advanced Internet television features such as personal media channels, anywhere television extensions, global television channels and multimedia programs are described. In addition to the traditional ways of television channel selection, you will learn about new ways television channels can be search and selected using interactive electronic programming guides (EPGs). The different types of media formats that are used for IP television services are explained along with their control protocols. Not all IP Television systems and services are the same. There are cost and quality tradeoffs along with common problem areas and risks. You will discover how the audio and video service quality can range from poor to above the quality that is already delivered to standard TV. Because each IP television viewer has a unique address, this allows advertising messages to be sent to specific viewers (addressable advertising). The ability to direct advertising messages to specific target audiences (addressable advertising) is more valuable to companies than traditional broadcast advertising and this may result in reduced viewing costs.
Digital TV Over Broadband: Harvesting Bandwidth
by Joan Van Tassel
Book Description
Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.
A thorough but easy-to-read explanation of the new digital and HDTV technology
Discusses the convergence of TV with computers and telecommunications
Covers the business models and scenarios of DTV adoption, webcasting, and the rollout of interactive services
Voice and Video Over IP
by James Harry Green, Jeanne Fleming
Book Description
Time-pressed executives want to learn more about current emerging technologies, but can be intimidated by jargon-heavy, techno-speak books. The E-books in this series use actual applications and case histories to introduce today's key technologies, explain how they work, and show their use in real-life situationsall in an easy-to-read style that doesn't sacrifice technical content.